PASSION PROJECT

Background

Every time using Netflix application I was wondering about a set of controversial design decisions they made and the absence of some features that might be very useful. I was also curious to create a white-scheme version of the application.

MY ROLE

User Research, Concept Ideation, User Testing, Wireframing, Prototyping

TEAM

1 Product Manager

4 Software Engineers

1 Designer (me)

TOOLS

Sketch, Invision, Fullstory

Process

To eliminate the distraction by colors and pictures I drew simple sketches of all existing screens. Drawing black and white sketches helped me to concentrate on the logic of the application and to see all bottlenecks standing out.

Current Design Issues

Based on sketches I generated the list of current design decisions which I would like to improve:​

More than half of the screen is given to film poster and description.

Switching between seasons happens on separate screen.

My list: there is no distinction between Seen and Unseen films. They are all mixed together

Two mostly used sections My List and Continue watching are located almost at the end of home screen.

Ratings are not visible unless user goes to film description.

There is no way to add film to My List from home screen.

There is no way to remove film from Continue watching list if user doesn't want to finish it.

Wireframing

Dark vs. Light

Dark scheme is a common solution for streaming services. Competitive analysis has shown that 5 out of 6 services (HBO Now, Prime Video, Showtime, CBS All Access, Movies Anywhere) use dark scheme and only Hulu uses colored scheme.

 

But what are pros and cons for dark scheme usage?

  • At the same time when using under natural light, the dark background can create the effect of reflection. And in terms of use in the badly-lit environment, the dark background can take the light away from the screen which has a bad influence on navigation and readability.

  • Some people need high contrast between text and background, including many older people who lose contrast sensitivity from ageing.

  • Some people are just used to light backgrounds and don’t like changes

Based on the fact that Netflix application is mostly used outside, environment can vary significantly: from high-lit on sunny day in the park, to bad-lit during commute on the subway for example.

The best way to provide best solution for every potential environment, user’s preferences and needs in terms of accessibility, is to let user switch between light and dark themes.

Final Results

Ratings are shown for each film. 

"Continue watching" is now first in the list. "My List" is separate section in footer menu.

Removing film from watching list is available now.

Bookmark for adding to My list from main screen is available now.

Information about film and icons are now combined with the image. This gives more space to show available episodes.

All seasons are now available on one screen.

My list is divided into two sections: Seen And Unseen.

User can simply remove film from My list without going to film page.

My list is now part of a footer menu.

What I've learned

To eliminate the distraction by colors and pictures I drew simple sketches of all existing screens. Drawing black and white sketches helped me to concentrate on the logic of the application and to see all bottlenecks standing out.

Let's create something great together.


Please get in touch If you feel I’d be the right fit for a role you’re looking to fill. 

Just drop me an email and I’ll get back to you as soon as I can.

I promise! 👌

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2020 by Lisa Timanova